Shaobo（Kevin）LI科研成果

Home People Research Research Publications Teaching Protocol Sharing News Center for Pain Medicine Research Brief Info Software Alumni Join us Contact us Shaobo（Kevin）LI assistant professor |School of Business, Division of Information Systems & Management Engineering Dr. Shaobo (Kevin) Li serves as an Assistant Professor of Marketing at SUSTech Business School, within the Southern University of Science and Technology (SUSTech). He earned his Ph.D. in Business Administration with a specialization in Marketing from the Nanyang Business School at Nanyang Technological University, Singapore, in 2019.  His research endeavors are propelled by the digital transformation wave, with a primary focus on understanding consumer behavior in the digital age. Furthermore, Dr. Li's extensive volunteer activities in Northwest China have spurred his interest in exploring the determinants of social welfare. His research ambit extends to branding and cross-cultural marketing, especially observing the brand management strategies and international expansion efforts of Chinese private enterprises. In his research methodology, Dr. Li predominantly utilizes laboratory experiments, supplemented by empirical modeling and neuroscience techniques, to delve into these subjects.  His work has appeared in the Journal of Consumer Research, Information Systems Research, Production and Operations Management, Organizational Behavior and Human Decision Processes, International Journal of Research in Marketing, Journal of Business Research, Psychology & Marketing and others. He is on the editorial review board for the Journal of Business Research. He is the winner of the AMS Doctoral Dissertation Proposal Competition Award (2019), Outstanding Paper Award of the Annual Conference of China Marketing Science (2020), Outstanding Paper Award of China Marketing International Conference (2023), and Best Paper Award of Chinese Marketing Association of Universities Academic Annual Conference (2023).  He teaches Financial Marketing at the undergraduate level and Frontier of Management and Research Methods at the Ph.D. level. He is the winner of the Premier Award of the SUSTech Teaching Competition. He was also awarded the SUSTech Teaching Achievement Award, SUSTech Teaching Excellence Award, and the Excellent Graduate Teacher of Nanyang Business School.   He was recognized as Overseas High-Caliber Personnel in Shenzhen city. He was also awarded the Chinese Government Award for Outstanding Self-financed Students Abroad by the Ministry of Education of the PRC. Personal Profile Dr. Shaobo Li is an Assistant Professor of SUSTech Business School, Southern University of Science and Technology. He finished his Ph.D. Program in Management (Marketing) in Nanyang Business School, Nanyang Technological University, Singapore. Inspired by his volunteer experience in Northwest China, he is interested in investigating factors that influence pro-social behavior (e.g., charitable behavior, green consumption), as well as corporate social responsibility. In addition, he has been paying close attention to the brand management and "Going Abroad" Strategy of Chinese private enterprises for a long time, which has aroused his keen interest in the research of branding and cross-cultural marketing. He combines multiple research methods to examine these phenomena with laboratorial experiments as the main method and empirical models and neuroscience as the supplementary methods. Dr. Li teaches Financial Marketing at undergraduate level and Frontier of Management and Research Method at Ph.D. level. Dr. Li was recognized as Overseas High-Caliber Personnel in Shenzhen. He is also the winner of AMS Doctoral Dissertation Competition Award, Chinese Government Award for Outstanding Self-financed Students Abroad and Excellent Student Teacher Award in Nanyang Business School (ranked 1st).   Education Background： ◆ 2019, Ph.D., Marketing, Nanyang Technological University, Singapore   Honors and Awards： ◆ Overseas High-Caliber Personnel in Shenzhen                                                                                    ◆Winner of AMS Doctoral Dissertation Competition Award, 2019                                                                      ◆ The Chinese Government Award for Outstanding Self-financed Students Abroad, 2018 ◆ Fellow, the 53rd Annual AMA-Sheth Foundation Doctoral Consortium, Leeds, UK, 2018 ◆ Excellent Graduate Teacher, Nanyang Business School (ranking 1st), 2016 ◆ Chun-Tsung Scholar (䇹政学者), 2010   Professional Qualificatrion： Chartered Financial Analyst Level III candidate。 Personal Profile Research Consumer behavior in the digital era Consumer well-being Branding Cross-cultural marketing Teaching Financial Marketing (Undergraduate Level) Frontier of Management and Research Method (Ph.D. Level)  Teaching Awards： SUSTech Teaching Achievement Award Premier Award of SUSTech Teaching Competition for Young Teachers SUSTech Teaching Excellence Award Excellent Graduate Teacher Award in Nanyang Business School Publications Read More 1. Li, Shaobo (Kevin), Le Wang#, Jianxiong Huang*, Zhijie Lin, and Ram Gopal (2024), “Sizzle or Fizzle? Supply and Consumption Dynamics of Home-Cooked Food on Sharing Platforms,” Production and Operations Management (UTD24) 2. Li, Shaobo (Kevin)*, Nuoya Chen*, Elaine Chan, and Yang Guo (2024), “Loss Framing Increases Entity Theorists’ Vaccine Uptake” International Journal of Research in Marketing (accepted) 3. Tang, Chuang#, Shaobo (Kevin) Li#*, Yi Ding#, Ram Gopal, and Guanglei Zhang* (2023), “Racial Discrimination and Anti-Discrimination: The COVID-19 Pandemic’s Impact on Chinese Restaurants in North America,” Information Systems Research (UTD24) 4. Wu, Ruomeng, Donald R. Gaffney#, Frank Kardes#, Shaobo (Kevin) Li#*, and Meng Liu# (2023), “As Good as New: Embarrassment and Consumers’ Preference for Used versus New Products,” Journal of International Consumer Marketing (accepted) 5. Zhang, Kuangjie*, Shaobo (Kevin) Li*, and Sharon Ng (2022), “Sizes are Gendered: The Effect of Semantic Size on Brand Stereotyping,” Journal of Consumer Research, 49 (2), 252–267 (UTD 24) 6. Zeng, Fue, He, Qiong*, Shaobo (Kevin) Li*, and Aowei Luo (2022), “Residential Mobility Boosts New Product Adoption,” Psychology & Marketing, 1–14 7. Li, Shaobo (Kevin)*, Zhe Zhang#, Yue Liu#, and Sharon Ng (2021), “The Closer I am, The Safer I Feel: The “Distance Proximity Effect” of COVID-19 Pandemic on Individuals’ Risk Assessment and Irrational Consumption,” Psychology & Marketing, 38 (11), 2006–2018 8. Meng, Lu, Tongmao Li, Xin Huang, and Shaobo (Kevin) Li* (2021), “Lift the Veil of Rumors: The Impact of the Characteristics of Information Source on the Effectiveness of Rumors Spreading,” Internet Research, 32(1), 90–119 9. Chen, Nuoya, Jinfeng Jiao, Xiucheng Fan*, and Shaobo (Kevin) Li (2021), “The Shape of Loneliness: The Relationship between Loneliness and Preference for Angular versus Circular Logo and Product Shapes,” Journal of Business Research, 136, 612–629 10. Li, Shaobo (Kevin), Michail D. Kokkoris, and Krishna Savani* (2020), “Does Everyone Have the Potential to Achieve Their Ideal Body Weight? Lay Theories About Body Weight and Support for Price Discrimination Policies,” Organizational Behavior and Human Decision Processes, 157, 129–142 (FT 50) 11. Zhu, Liang, Lingxue Zhan, and Shaobo (Kevin) Li* (2020), “Is Sustainable Development Reasonable for Tourism Destinations? An Empirical Study of the Relationship Between Environmental Competitiveness and Tourism Growth,” Sustainable Development, 29 (1), 66–78 12. Chen, Xingyu, Yitong Wang, Da Tao*, Ling Jiang, and Shaobo (Kevin) Li (2020), “Antecedents of Smartphone Multitasking: Roles of Demographics, Personalities and Motivations,” Internet Research, 31 (4), 1405–144.   Research fundings: 1. PI: “Variability and economic decision making”, General Research Grant-Natural Science Foundation of Guangdong Province, China.  Amount: ￥100,000 ($14,900) (2020-2023) 2. PI: Brand management in turbulent times: the “double-edged sword” effect of variability on brand management, the influencing mechanism and the coping strategies of enterprises” Grant from Natural Science Foundation of China. Amount: ￥3,000,000 ($44,700) (2022-2024) 3. PI: Supporting funds for the high-level talent program of Shenzhen, China.  Amount: ￥2,000,000 ($297,500) (2020-2025) 4. PI: SUSTech start-up Grant. Amount: ￥1,000,000 ($149,000) (2019-2022) Join us Our research group is committed to combining experimental methods with empirical modeling and neuroscience methods to examine consumer behavior. We are looking for research assistants and postdoctoral researchers. Salaries are highly competitive. We are also recruiting Ph.D. students for the joint Ph.D. program between SUSTech and The Hong Kong Polytechnic University (supervisor: Yuwei Jiang). Successful candidates will be awarded doctoral degrees from The Hong Kong Polytechnic University. We also welcome visiting scholars and exchange students from other universities and research institutions. If you are interested, please contact us by email (lisb3@sustech.edu.cn). Read More Contact Us Contact Address 415, SUSTech Business School Office Phone 0755-88010483 Email lisb3@sustech.edu.cn 内容来自集群智慧云企服